If you’ve followed our journey, you might be wondering: Why did SRS HEOR change its name to Amethys Insights? The simple answer is growth. However, this growth lies a deeper story about expanding our services, embracing new challenges, and staying true to our mission of delivering truthful, actionable insights in the healthcare sector.
Let’s examine why this change is not just necessary, but vital to our future.
SRS HEOR: A Strong Foundation with a Limited Scope
SRS HEOR stood for excellence in Health Economics and Outcomes Research (HEOR)
We built our reputation by providing top-tier systematic literature reviews, targeted literature reviews, HTA templates, etc., for healthcare companies around the world. Although our services were continuously evolving, our name did not adequately reflect the growing scope of what were capable of offering.
The name SRS HEOR was specific to one area of our expertise, but over time, we began delivering a wider range of services other than literature reviews.
These included:
- Market Access (MA)
- Medical Writing
- HEOR (Economic Model adaptations, scientific writing)
- Intellectual Property Rights (IPR)
- Pharmacovigilance (PV)
We realized that our name was limiting how potential partners viewed us. They saw us as experts in HEOR alone, even though we offered much more. To fully communicate our broader value, we knew it was time to evolve our identity.
Why Amethys Insights?
We wanted our new name to reflect not just our expanded services but also our core values. After careful consideration, we chose Amethys Insights Private Limited—a name that represents both our heritage and our future vision.
The name “Amethys” is a blend of two powerful concepts:
- The Hebrew word “Emet,” meaning truth
- The Greek word for health, symbolizing our core mission of delivering “Truth in Health.”
This change embodies who we are today—a company committed to providing transparent, actionable insights that drive better health outcomes. Amethys Insights symbolizes our commitment to bringing clarity and truth to an increasingly complex healthcare landscape.
What This Means for Our Clients
For existing clients, the rebrand means continuity – the same team of experts deliver high-quality insights under a more appropriate name. For new clients, it’s an invitation to discover a partner who offers more than just data. We at Amethys Insights provide in-depth analyses, research, and scientific expertise to the clients across global healthcare system.
